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MLM
Network Marketing Tips.
The 8 Crucial Stages
That Make Recruiting Your Warm Market A Daunting Task.
Copyright ©2008
Wil Chirinos
As
we embark on a network marketing business, one of the techniques taught
is to draft a list of friends and family members as mlm leads
for your business.
In order to build a solid business
in network marketing, it is necessary to have access to a list of responsive
mlm leads that are interested in whatever you as the network
distributor is marketing.
The problem with warm market
marketing is that your friends and family members are usually the hardest
market to approach and the least responsive.
Here are 8 crucial stages that
make recruiting your warm market a daunting task because of the prolonged
prospecting timeline you must endure to get them in. As you talk about
the possibility to earn some income with your business, you should be
aware of these levels of readiness your prospect needs to go through.
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Disbelief:
As you first approach your mlm leads that you created out of
your warm market, their first reaction is not to believe a word
you say about making money with your opportunity. It gets even
more difficult when you do this second, fourth, or even fifth
time around. They see you coming and begin to avoid you because
they know you're about to pitch them. Some would even not welcome
you in their homes if you don't let up.
-
Curiosity:
In the fortunate event that your business survives its first
6 months and they see you still at it, their curiosity peeks.
On occasions, they would ask
.So how is your business going?".
What they're saying here is
.Uum, you have been doing this
for a while, either you're very tenacious or are making some
money to sustain doing what you're doing this long.
-
Verification:
As time goes on, they would want to know how you do what you
do. They'd agree to come to an opportunity meeting, ask you
for more information, or see a brochure, etc. Their mindset
is a casual approach as to not to get committed to anything.
-
Surprise:
If they can experience your products as consumers, they might
get to realize the benefits of that consumption. Often times,
this is difficult because they'd prefer to try the products
for free because of your close relationship with these mlm
leads. If you can get them to use your products or get them
to see your paycheck and if it is worthwhile in their eyes,
they will be surprised of your position.
-
Envy:
Besides the money in network marketing, the lifestyle that you
can lead can trigger a great deal of envy among your warm market.
They've witnessed your development and they do wonder how you
could have managed while they were still sitting idle having
been skeptical about your experience all along.
-
Respect:
Your mlm leads now have seen how you work your business,
have seen the commitment you have to it, and also have seen
the time investment you have put into growing your business.
They'll respect your focus and your motivation as someone who
has done different things with the same background as they have.
-
Anticipation:
Being that these mlm tips and network marketing tools
are available to anyone who has the drive to want to build a
business, your warm market would begin to wonder if the same
positive experience can happen to them. They'd see you as a
role model, as someone to learn from, and as someone who can
guide them through the same level of success.
-
Participation:
Once your warm market has done their due diligence and are convinced
that the opportunity is also open to them, then this is the
most adequate time for you to recruit your warm market mlm
leads into your business. In fact, they'll be expecting
preferential treatment and network marketing tips as
downline members because of the sole reason they're your relatives
and friends.
Approaching the people
you know to sell them on your new business is extremely difficult.
These are people that know you, are familiar with your lifestyle,
the car you drive, the house where you live, and the work you
do. It is difficult to entice any kind of response from them when
you have personally not created the success you would preach them
about. You first would need to prove yourself to them before they'd
take you seriously.
Because warm market marketing
has a longer prospecting timeline, the best course of action is
to leave it alone initially and concentrate on cold targeted prospects.
Research where the potential buyers for your products are, how
to attract that market based on their own desires and needs for
what you market. Promote the merits and benefits of your products
to that sector of the market. Once you begin to have success with
your business, your warm market will notice the changes. They'll
pound your front door to grill you how they can participate in
your business as well.
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ABOUT THE
AUTHOR:
Click on the link to read other MLM
Training Materials on how to best
recruit for your home based business.
Wil Chirinos
is an MLM coaching instructor who helps network marketers
avoid the traps of MLM and helps them grow a profitable
web of affiliate
network marketers. To learn more about his network
marketing training
you can access his brutally honest MLM Insider Report and
subscribe
to his free newsletter on how to replicate success with
your business.
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