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"4
Essential Marketing Principles To
Break The Warm
Market Barrier".
Copyright
©2008 Wil Chirinos
Now
that you've run out of your warm market, how do you build an
MLM business beyond your friends and relatives?
One of the old techniques
on how an MLM works is to have distributors draft a list
of targeted prospects from their warm market.
The problem with this
MLM list is two fold:
-
People
might not have the need or the desire to consume the products
you're marketing or just are not interested in the so called
" opportunity" to generate an additional income.
-
If this
is the second, third, or even fourth time around you talk to
your warm market about another one of your "business ventures",
they have grown immune to your pitch.
Warm market marketing
is the hardest market there is. As long as you are not making
tons of money, expecting to build a business talking to your friends
and family will lead to failure unless you learn how to break
out of your limited circle of friends and family and find other
prospects for your business.
Your warm market list
is not going to help you build a residual income business in the
long run.
So how should you grow
your business?
Go back to marketing
principles.
Here are four steps that
you would need to master to be able to advance your MLM business
beyond the prospecting barrier of your warm market.
-
You
must learn to target your market for your products.
Position your products or services in the market place. Define
your target market, what are the benefits of consuming your
products, what value they bring to an individual. Once you answer
these questions, you will be able to identify your potential
customer base.
-
You
need to deliver the right message to that target sector of the
market. The "right" message should be the message
that solves their problems. This message is based on their own
desires and needs, not based on the fact that you would like
to make another buck when they purchase your products.
-
You
need to facilitate the purchase by basing it on what is the
best choice for the consumer, the ease of payment, shipping,
follow up calls, and support, etc.
-
This
prospecting message needs to be delivered to the right target
audience at the right time based on the consumers' own time
table.
These 4 essential marketing
principles bring me to my point on how mlm works:
Learning about marketing,
learning how to market your products is an essential component
to building a thriving business in network marketing. This is
a grossly underrepresented component in any company sponsored
MLM training.
If you were to take what's
being taught in any MLM program and bring it into another field
of business, for instance, retailing, those techniques would never
stand a chance of surviving.
Can you imagine Coca
Cola having its employees draft a list of its employees' warm
market to sell its products to?
A good upline leader
who has spent any time studying marketing principles should be
able to tell his downline members:
-
How
/where to find leads for your products/services for not more
than 50 cents per lead as opposed to $5, $10, or even $20 for
so-called opportunity seekers leads.
-
What
to say to a lead once you find that lead.
-
How
to facilitate the purchase for that consumer.
-
How
to determine if the consumer is ready to make a purchasing decision
solely based on the consumer's own desires.
These basic components
should be addressed as you embark to work with your mentor/sponsor
in your network marketing company.
In order to break the
friends and family barrier, you need to develop the skill set
of a marketer, learn how to position your products in front of
a hungry consumer market that is seeking the very same products
you offer.
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ABOUT THE
AUTHOR:
Click on the link to read other MLM
Training Materials on how to
structure a successful home MLM business.
Wil Chirinos
is an MLM coaching instructor who helps network marketers
avoid the traps of MLM and helps them grow a profitable
web of affiliate
network marketers. To learn more about his successful
mlm training
you can access his brutally honest MLM Insider Report and
subscribe
to his free newsletter on how to replicate success with
your own start up
MLM business.
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